DEALERSHIP SALES STRATEGY
May 8, 2023
1. Connect with customers. It is tougher than it sounds! The dealership personnel must retain customers, focus on building strong relationships with them, and ensure they come back for more. Connecting with customers can be done either virtually or in-person. It’s important to show empathy, listen to what they want, offer exceptional customer service, and incorporate a personal touch.
2. Track the sales pipeline. Using a high-quality CRM (customer relationship management) software, all information about sales and prospects can be compiled into one place – it brings transparency to the sales pipeline. Managers can check sales forecasts and track if the actual numbers match predictions. If something doesn’t add up, swift action can be taken accordingly.
3. Ensure the car buying experience is modernized. Time to go hybrid – a seamless blend of offline and online marketing to engage with customers is a must. With the aid of automotive CRM software, customers can begin their car buying journey online, and close the final deal in the facility.
Here come the electric vehicles
Looking to buy an electric car? The bold-lined sporty Chinese SUV Aiways U6 would be a trendy choice. Want to go for a test drive? Sure! Just schedule a time at Euronics and the car will be prepped and ready for you. Enjoyed the ride? Great! Get all the necessary steps of the purchase process done on the manufacturer’s website and the car will be delivered to your doorstep.
4. Optimize your online presence. Since a large part of the customer journey starts online, make sure your dealership has a visible online presence. An easy-to-navigate website filled with updated information regarding vehicle makes and models, after-sales service, and so on, is necessary. The website should convince your prospects about how your dealership is different from others, and what you can do for them.
5. Sell vehicles, parts, and services online. Simply advertising your vehicles digitally won’t work any longer (as mentioned above, both online and offline are vital). You must create a multi-channel strategy to sell l car parts, accessories, and manage service department appointments.
DEALERSHIP SALES STRATEGY
The automotive industry is currently struggling to reach out to consumers. With constantly increasing car prices and numerous other challenges, targeting potential customers has become quite a hassle.
Successful dealership knows where, when and how to advertise
Keep track of employee productivity, regardless of the department they are in. With features such as call recording, live monitoring, and analytics, managers can use CRM software to understand what employees are doing to increase sales. Processes can be refined to make employees more productive and contribute to the dealership’s business goals.
Modernizing the car buying experience helps to improve customer experience.
Dealerships also earn revenue from vehicle servicing, upselling, cross selling, renewing insurance policies, etc. The important aspect is to follow-up, which can be effectively achieved with CRM software. It lets you set reminders to follow up with prospects for sales calls. Processes can be refined to make employees more productive and contribute to the dealership’s business goals.
Consumers can’t keep up with EU’s expected pace
It has been doubted that reaching the goal of zero emissions by 2035 in the transport sector is feasible. Modera’s CEO Raido Toonekurg weighed in on the matter, stating that the worry of the politicians is based on European car manufacturers’ inability to keep up with the Chinese manufacturers.
Where focus goes, energy flows
As much as most of us would love to be a jack-of-all-trades, more often than not, that approach tends to leave us as a master of none. Although nowadays different industries are more intertwined than ever, the best results are still achieved when everyone sticks to what they know. That’s also one of the main reasons why car manufacturers tend to not find much success when it comes to managing their own internal IT projects.
Distribution and retail of Nissan vehicles in the Nordics
In this automotive case study, we are looking at how Nissan Nordic Europe’s decision to partner with Modera Software led the company to become a true trailblazer in the European automotive sector, breaking barriers and shaping a new, bold future for the region.
| Names of Offer | Standart | Discount |
|---|---|---|
| Dignissimos blanditiis perferendis voluptas | 18 324 € | 13 545 € |
| Placeat vel odit earum | 8 760 € | 5 108 € |
| Alias commodi magnam, labore impedit | 5 190 € | 3 840 € |
| Voluptate rerum voluptatibus laborum | 9 500 € | 7 100 € |
How does it all work?
Electricity creates motion
Electric vehicles use electricity stored in rechargeable high-voltage batteries to power an electric motor. The motor then converts the electric energy into mechanical power to drive the vehicle.
Plugs in like any other device
Electric vehicle batteries need to be charged with electricity supplied from a power outlet, such as a plug socket at home or a public charging station.
Wastes little energy
With regenerative braking, energy produced while the vehicle decelerates is converted and stored in the battery. The energy is produced when the accelerator pedal is released by the driver and the momentum of the wheels turns the electric motor. With less need to use the brakes and other mechanical parts, vehicle parts can last longer.
The ARIYA crossover with e-4ORCE technology is the start of a new era of seamless, intuitive and adaptive experiences both onboard and offboard. All packaged in a sophisticated exterior design, inspired by timeless Japanese futurism.
With e-4ORCE technology, dual motors and a unique all-wheel drive technology, ARIYA delivers the perfect balance between powerful & unprecedented Control in all conditions. Launch with instant torque at all four wheels. Conquer terrain with all-weather traction. Corner with precise control. And enjoy every minute while ensuring a smooth ride.
Explore freely. With up to 329 Miles of range¹, nothing is holding you back. The choice between batteries and two- or all-wheel drive gives you the range you want. In a hurry? Rapid charging offers up to 217 Miles in around 30 minutes.
Your local Nissan dealership can help you purchase a new car, book a service or MOT and more.
The Motor Ombudsman
71 Great Peter Street London
SW1P 2BN